From the idea that it's high time to change the way we treat our food and our planet, Simpligreen was born: the world's first, fresh-frozen, raw spirulina.Due to the combination of a health crisis and a climate crisis, a growing group of people are looking for real alternatives to their existing diet. Full of high-quality, plant-based proteins and other essential nutrients and building blocks that make eating less meat possible. But also simple to apply in an existing diet. Real sustainable, C02-neutral produced, unprocessed, whole food that therefore really does something for you. Eat better, feel better, do better. So simple. Simpligreen.
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Simpligreen & The Yellow Web
We designed a website and webshop for Simpligreen. We also thought about the business processes. Spirulina must be transported frozen. So the chain and the process must be as efficient as possible. A very challenging process that involves a lot of work. Automation, fine-tuning and efficiency. The result is impressive. Take a look at the beautiful site of Simpligreen.
Spirulina is originally a single-celled non-toxic blue-green algae that has been found in all seas on earth for over 3.5 billion years. In the sea, this plant cleans surface water of heavy metals and the like. Spirulina for humans is just full-fledged food and has been on the market in powder and tablet form for a long time. But it doesn't smell or taste good in that form. Our partners were the first to succeed in realizing production on land: in freshwater ponds, using sunlight, plant manure and minimal water use. This allows for harvesting every ten days after which the spirulina is pureed and immediately frozen. 100% natural, raw and unprocessed spirulina and nothing else. Or better: almost exactly everything else.
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